1 Tip That Changed this Automotive Business Forever

I read an article the other week about a motor dealership that transformed its customer service within 2 weeks, after it was really starting to struggle.

It was such a simple idea, that I thought I should share it with you.

The dealers service department was simply failing to wash and vac their cars after the service was completed. Mechanically they were brilliant, so they couldn’t understand where the problem was sitting.

A consultant advised that you can heighten a customer’s experience massively, when they sit back in their car after paying for their service. You can also leave them feeling very disappointed pretty easily.

As they don’t really care about the mechanical side of the work carried out, sitting in a nice clean car, ensures your customers leave feeling very happy.

The dealership tested the consultant’s recommendation and found it radically improved their retention rates and referrals.

Just the other week my father in law collected his Kia after sitting in the garage for well over a week. It was returned with all the mechanical work fixed, but dirtier than it arrived. He was seriously not happy and let all his family and friends know about it very quickly.

So please check your service department today and ensure you’re providing a quick wash and vac. It will make a massive difference at minimal cost.

To add a nice touch to this simple piece of advice, I recommend adding a Branded Paper Car Floor Mat to the drivers foot-well. They cost pence and finish the job off nicely.

You can view those here:

https://www.portfolio-display.co.uk/print-stationery/car-floor-mats.html

Regards
Rob Walker
Director – Portfolio Display

(The image shown is for illustration purposes only)