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Maintenance Advice for All Promotional Materials

As the weather improves, numerous exhibitions and trade shows invite businesses, industry experts, and visitors to come together for shared purposes. If you’re exhibiting at these events, it’s crucial to ensure your sales team is prepared, your goals are clear, and your equipment is in top condition. In this guide, we describe the maintenance needs of promotional displays to help you keep your materials in excellent shape for the event and exhibition season.

Flagpoles: Essential Maintenance Tips

Promotional flags and flagpoles add an air of grandeur to any display, particularly when used outdoors. However, the maintenance needs of these promotional displays are more demanding due to exposure to the elements. Regularly check all supporting metalwork and replace any worn parts. Inspect the finial, cleat, and internal halyard door to ensure they function properly. Once satisfied with their condition, wash the entire flagpole to preserve its color or finish. If your flagpole shows signs of wear, consider painting it in immaculate white or using a strong cleaning solution to remove tough dirt and stains.

Exhibition Stands: How to Maintain Longevity

Exhibition stands are designed for easy maintenance and portability, often lasting through multiple exhibition seasons. However, it’s important to describe the maintenance needs of these promotional displays, particularly concerning the graphics. Repeated rolling and unrolling over a few years can cause wear, and the graphics may become outdated. Update the printed graphics for banner stands as needed to maintain a professional appearance. If the hardware looks worn, consider replacing it as well.

Outdoor Promotional Materials: Maintenance Checklist

Outdoor promotional materials, such as bunting and forecourt signs, face unique maintenance needs due to exposure to weather conditions. Before each event, examine each bunting flag; a single tatty flag in a prominent place can create a negative impression of your business. For pavement signs like A-boards and poster signs, check for rust if they are made of metal, and replace any outdated or faded graphics. Also, ensure the sun’s UV rays haven’t faded the graphics over time.

To learn more about printed banners, flag printing, and other Portfolio Display services, please visit http://www.portfolio-display.co.uk.

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