Manual vs Digital Vehicle Pricing: The Numbers Behind Your Bottom Line
In today’s volatile automotive market, pricing accurately isn’t just an advantage—it’s a necessity. Yet many dealerships are still caught in the time-consuming cycle of manual price updates, burning through resources that could be better spent elsewhere.
The Hidden Costs of Manual Updates
The traditional method of updating your vehicles prices is draining your resources in ways you might not even realise. Let’s take a look…
• Staff hours spent printing sheets, finding keys, and physically updating displays
• Paper, ink, and printer maintenance costs
• Electricity and servicing expenses
• Lost keys during the update process
As Richard Norris (Managing Director of Drive Green) points out from his first-hand experience;
“This is a much more time-consuming function than I think is sometimes realised, due to printing sheets of paper, finding keys, going to cars, changing numbers etc… When you regularly change prices, like we do, these digital displays save lots of staff time.”
The Digital Revolution: Much More Than Just Time Saving
Switching to Rallye Digital Pricing Displays isn’t just about modernisation, it’s about transforming your entire pricing strategy. Here’s what you gain:
1. Real-Time Price Management
The ability to update prices instantly has become a game-changer for dealerships. As Drive Green discovered:
“The remote aspect of the system is very useful for me, as it means I can update prices at any time, inside or outside of working hours, and remotely from wherever I am working. The prices are then automatically changed, ready for the start of the following day – with the staff no longer needing to do anything.”
2. Perfect Price Alignment
One of the biggest challenges dealers face is maintaining consistency between online and physical pricing. Digital displays eliminate this concern entirely:
Richard points out…
“The automatic nature of the updates also means that our forecourt prices match our website and advertised prices immediately, rather than needing to wait for the staff to have time to make a manual update. The potential for different prices on the forecourt compared to online are, as a result, removed.”
3. Enhanced Market Responsiveness
In today’s competitive market, real-time pricing is crucial. Digital pricing displays enable:
• Instant market price adjustments
• Better margins through dynamic pricing
• Improved inventory turnover
• 100% pricing accuracy
As Drive Green confirms:
“Because it is so quick and easy to update prices now, it means we are a lot more likely to change prices much more frequently. This is super important in a volatile and competitive car market, where it is critical to have every vehicle priced perfectly every day.”
The Customer Experience Factor
Beyond operational efficiency, digital displays are transforming the customer experience. Drive Green reports:
“They are also proving popular with customers, which not only enjoy the techy and modern nature of the displays, but they also like that they can easily access lots of additional vehicle information by simply scanning a QR on each car’s display.”
The Bottom Line
The switch to digital pricing displays delivers multiple benefits:
• Dramatic reduction in staff time spent on price updates
• Elimination of pricing errors and discrepancies
• Zero paper, ink, and printer costs (Sustainability)
• Improved customer satisfaction and trust (Zero frustration over incorrect pricing)
• Better inventory management and turnover
As Richard Norris concludes:
“Switching to digital displays has been even more of a success and even more beneficial than even we anticipated, and I urge other motor trade businesses to do the same – not only to reduce waste, but also to greatly improve business efficiency, through labour saving and more accurate pricing.”
The real question isn’t about the cost of switching to digital displays – its more about what its actually costing you staying with manual systems every day.
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Ready to transform your dealership’s pricing efficiency?
Email: sales@portfolio-display.co.uk
Web: www.portfolio-display.co.uk