Why Pavement Signs are an Important Part of Summer Advertising
“A business with no sign is a sign of no business” or so the saying goes, but will a sign really make any difference to the performance of your business?
The power of a pavement sign depends entirely upon how you use it and this article will give you an idea of the things that you need to consider when choosing the correct pavement sign for your business.
The right display sign can help your business stand out from the crowd in a heaving high street by making you more noticeable from a distance.
Over the coming summer months when temperatures will soar, businesses will see a substantial increase in high street footfall bringing potential customers closer to their business. Adding in monthly offers can attract new business that otherwise may have passed you by.
It’s important then to catch the eye of passers-by, by making your business more prominent in the marketplace. Pavement signs are the perfect way to do this as they come in different styles and sizes to suit the individual needs of every business.
Traditional A-Boards are an easily affordable advertising option used to alert passers by that you are open for business. With either permanent graphics or replaceable posters these are a traditional style that will still be around for years to come.
Poster Signs allow you to interchange the information displayed in your signs so that you can highlight sales, special offers and introduce new products and services. Poster signs are a great way to keep your display information current and you can choose from different options such as snap frame signs, swinging signs and reporter signs.
Permanent Graphic Signs do exactly what it says on the tin. The graphics are permanently displayed on the sign and are hardy to both wind and time. These graphics come in different options with some of the best being the Ekoflex Shaped Signs that make a real impression when shaped as your products.
Large Forecourt Signs make the most impact with your advertising by towering over the competition and many include a water-filled base on wheels to improve stability and manoeuvrability. To really make an impression there are also extra-large forecourt signs that stand taller than the average person and won’t fail to catch everyone’s eye.
Chalk Boards are a favourite for restaurants and cafés creating a quaint atmosphere and allowing restaurants to post daily specials and special offers.
When selecting a pavement sign for your business you need to consider which option will best represent your brand and which will make the biggest impression on potential clients and finally what suits your budget.
As always, artwork is the key. Ensuring that your logo and catchy slogan are prominent on all outdoor displays is vital to the success of your advertising so when considering which pavement sign to use remember to consider permanent header panels as these are a great place to proudly display your business logo or your company is open for business.
You can find examples of the different pavement signs and other outdoor promotional material by visiting http://www.portfolio-display.co.uk