Automotive Forecourt Advertising That Works

A project we have recently been involved in was to dress up the forecourts at the Vantage Motor Group, for a sale they were looking to promote. We’d like to thank Vantage Motor Group for sending us some images of their forecourt, proudly showcasing the display material wall in place for their sale.

This project involved manufacturing large feather flags that were being fitted to their existing feather flagpoles. We also printed banners and supplied the frames for use on soft ground in front of the forecourt. The overall look of the promotion looks great and this material will have attracted a lot of attention from the roadside.

The whole purpose of a forecourt sale is to attract potential buyers onto the site, to view the cars and hopefully make a purchase there and then. So the printed materials need to clearly explain the promotion on offer and what’s in it for them. You can see from the display materials that the offer is presented clearly and there are big savings across the group.

We see a lot of promotions presented on forecourts advertising too many details. You have a limited space on flags and banners, so it is always best to keep it simple and offer 1 deal, which can be quickly absorbed by the potential buyers.

We can also help with the design and creative ideas, using our full service design agency. We are not limited to manufacturing just the displays and have been involved in projects with some of the leading brands across the UK.

We had to ensure that all the materials were consistent with one another across the POS material, creating a professional corporate look.  The Vantage Group is currently expanding with new sites popping up regularly. So they need a supplier which can support this growth and ensure all of their new sites have the appropriate POS materials reeady for opening.

If you’d like to discuss a future project with our team please contact us on: 01422 370021