Automotive Web to Print System for Infiniti Retail Group

Infiniti Retail Group are now managing all their marketing / print materials through an online Automotive Web to Print system, that will provide them with many benefits over their traditional setup of managing print.

The Infiniti Group initially approached Portfolio Display, to discuss a re-brand for their Approved Used programme.

After seeing a demo of how they could then manage all of this across multiple sites, it was a natural transition to take it all online.

Their marketing team are now managing multiple items across a network of sites, which will massively reduce administrative tasks and increase efficiency to help work on more important tasks.

They will also see an improvement in the consistency of Automotive POS materials from one site to another, as everything is now centralised through one source. For a deluxe brand this was extremely important and will help to reflect their image from one site to the next.

As the system grows, Infiniti will have access to Point of Sale, marketing materials, operational and stationery print items. There’s also the facility to add digital items including corporate guidelines, manuals, internal documents and images.

Bulking everything together helps with economies of scale which drives down prices, so Infiniti will also see a reduction in their overall print costs.

The system is extremely slick and easy for Infiniti to operate, which provides an opportunity for them to give access to on-site managers who can update their on-site materials when necessary. All orders pass through an approval process, before the final order goes into production. So Infiniti always has full access and control of budgets across the group.

Jamie Buckley of Infiniti had this to say about his experience.

“We were looking for an easy solution to stocking and re-ordering everyday POS, marketing materials, stationery and related items across our 6 locations. Portfolio Display’s online portal is simple for employees to use at local level, whilst providing the control of design, branding and spend needed across the group.”

If you’re a motor group, manufacturer or multi-site operator and feel this system could also work for you, a quick demo can be organised.

You may also want to check out our short Web to Print video by visiting:

WATCH the Automotive – Web to Print Video HERE