Car Showroom Events – Cutting Costs and Creating Awareness
Recent Trends in New Car Registrations
As a dealer, you may have noticed new car registrations were down over 15% last month. Margins are being squeezed, and consumers are still confused about diesels. So, what does this mean for dealers?
Strategies for Cost Management
Most will be looking to cut costs while maintaining their professional standards and appearance during these challenging times. If consumers are seeking great deals and offers, dealers must consider holding regular showroom events to move stock. In fact, a well-organised event is an excellent way to attract more business for your company.
Enhancing Your Showroom’s Appeal
What if there was an alternative that could attract more attention and help your showrooms to look great? We’ve put together an event kit that can do just that:
- Looks professional and clean cut
- Easily set up by your own teams (no expensive installation costs)
- Disposes easily after the event
- Fits in with dealer guidelines
- Multiple designs & options
Marketing Your Event Effectively
Now, how do you intend to attract attention to your event? There are unique options for using a range of digital marketing techniques. The key to marketing is repetition; ensuring your best customers know your event is on, by showing them multiple messages leading up to the event across the web, will help to build awareness.
It’s insufficient to simply post updates on Facebook and Twitter—more engagement is crucial to generate the interest required to inspire action from potential customers. Direct mail may also be overlooked if it’s not part of a broader marketing strategy that incorporates various elements to be truly effective.
To prompt potential buyers to engage, you need to consistently present them with messages and content that showcase your brand prominently. Dealers who master this strategy have a tremendous opportunity ahead.
Get Expert Support
If you feel you need assistance, we recommend a quick consultation over the phone to identify potential gaps in your marketing strategy. For those looking for an innovative approach to managing showroom events, please get in touch.
Email: enquiries@portfolio-display.co.uk
Phone: 01422 370021
All the best,
Rob Walker (Director)
Portfolio Display Ltd.