Carcraft Drive Happy with New POS Materials

Carcraft are the largest used car supermarket group in the UK, with 11 showrooms nationwide. They approached Portfolio Display to update their internal point of sale materials and graphics, used on their vehicles and throughout their showrooms.

As you can see in the images bespoke products were designed for the cars bonnets, windscreens and the roofs. After some initial concepts were designed, samples were then produced before going into the final production.

Creating promotional materials that are unique attracts more attention and allows your brand to be different to the mass crowd. In this increasingly tough industry, standing out is key to attracting new clients and retaining existing ones.

Head of marketing at Carcraft explains “when we were looking for a supplier to help us create new POS in our Carcraft showrooms across the country, Portfolio Display were at the forefront of our minds, from coming up with original ideas that car showrooms had never seen before, to helping us make our own dreams become a reality.

With the added fact that Chris Hayhoe, our account manager, was always on hand, no matter how small the query, I knew that the job was in great hands. We went
through our fair share of samples to try and get innovative pieces for our new point of sale, but nothing was ever too much trouble for Chris and the team.

The reception of the new POS at each of our 11 sites has been greatly received by staff and customers alike”.