Vantage Motor Group partners with Portfolio Display for Automotive Display

We are delighted to be working with the Vantage Motor Group to provide a range of automotive POS and promotional display for their car forecourts.

Vantage is a relatively new company established in 2003, which although is 10 years old is still relatively new within this industry. During 2007 the company acquired new sites and formed the name the Vantage Group. With 12 dealerships under their belt and a drive to acquire more sites in the near future, we are looking forward to seeing how their company progresses.

As Vantage have recently updated their brand image with a new full colour logo, we had to select a range of products that would promote this in all its glory. A lot of printers would struggle to reproduce full colour onto certain promotional products, as they would possibly screen print the graphics.

Luckily for Vantage here at Portfolio we’ve invested in new equipment that will produce very sharp full colour images onto products such as tax discs and window stickers. Where screen printing would usually produce dotty low resolution images.

We were also involved in producing vehicle pricing units, forecourt flags, numbrer plate covers and windscreen sashes. All of the material will be used to help promote the brand on used vehicles on their forecourts throughout Yorkshire. The material will present a high quality and consistent image throughout their network of sites and help to strengthen the company’s image and brand.

As the motor industry is so competitive due to the Internet, building a competitive advantage locally is still key to running a successful motor dealership. It’s the loyal customers that help to grow businesses with regular repeat purchases and we’re sure the new promotional material will be a key part of that mix at The Vantage Motor Group.

The problem we see at a lot of motor dealerships is the inconsistent display material on show. Not only does this look unprofessional but it can also be confusing to the customer. You’ll also notice on some sites how its difficult to determine which cars are for sale, and which are the staffs cars.

The new POS material will help customers to quickly determine the cars that are on sale and the benefits and guarantees that they’ll also receive when making a purchase.

For more information visit: www.portfolio-display.co.uk