Will Tesco’s Cars be a success or major disaster for the brand?

Tesco’s has just launched a new website that will be selling cars online, with the option to buy it now. I have been on the site myself and to be honest I really can’t see anyone parting with this type of cash online. I tried to imagine myself finding the perfect car at the right price, but still I would need to go and view the car first. I know this from passed experience when turning up to view a car, expecting it to be the right one and then something just doesn’t seem right. So you end up walking away from what you’d originally thought was the perfect car.

We passed the site around our office and we have some enthusiastic car drivers and although there is some pretty nifty gadgets in place, we still can’t see how this will work. Autoquake had developed one of the best websites for selling cars and they couldn’t make it work. Comparing the 2 sites, Autoquake still has the better site.

We would like to know what our readers think to this site and whether you would be willing to part with your money online?
www.tescocars.com